IT & mobile companies have united behind a GSMA-led initiative to create a new category of always-connected Mobile Broadband devices, delivering an alternative to WiFi.
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In the 1st phase of this unprecedented initiative, mobile operators, PC manufacturers & chipset providers are uniting to pre-install Mobile Broadband into a range of notebook PCs that will be ready to switch on & surf straight out of the box in 91 countries across the world, according to a press release from GSMA.
To support this initiative, the GSMA has created the Mobile Broadband service mark, a new global identifier which will help consumers easily identify the array of ‘ready to run’ Mobile Broadband devices. The Mobile Broadband service mark is backed by a global media spend of more than US$1 billion in the next year – evidence that the industry is serious about this proposition.
"Mobile Broadband is like a home or office broadband connection with one crucial difference: freedom. Freedom from hot spots, freedom from complexity and freedom from security concerns," said Michael O’Hara, CMO of the GSMA.
Launch participants include 3 Group, Asus, Dell, ECS, Ericsson, Gemalto, Lenovo, Microsoft, Orange, Qualcomm, Telefónica Europe, Telecom Italia, TeliaSonera, T-Mobile, Toshiba & Vodafone – some of the world’s largest technology brands & operators serving more than 760 million connections (Wireless Intelligence) |
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